I first discovered Arminho on Etsy and fell in love with their Whale Poster and overall their vintage approach to art and creating. Naturally, I just had to learn more about them and their story. So here they are…
1. Tell us about yourself and where you’re located.
Hello! We are Arminho – Stationery Boutique managed by the couple João and Raquel, we are currently living in a portuguese city called Caldas da Rainha and we are adoptive parents of two cats called Pipo and Jójó. We have met in University while studying Art and Design courses, soon we started planning projects for the future and in 2011 we started Arminho – Stationery Boutique, working with letterpress printing and also using our illustration and designs skills to came up with our nature and vintage inspired Posters and Notebooks.
2. What is your business and what sets you apart from others?
Arminho is a stationery shop and also a space were we can use our creativity, we do not like the idea of doing always the same thing. We letterpress print our notebooks, also illustrate our posters and design them. We don’t think that we have to set apart from anyone, we are very passionate by what we do and we really take it seriously, we hope that comes through our work.
3. What is your passion in life and/or business?
Work, we are workaholics! Always thinking, searching, drawing, painting. We are just so thrilled when we have something new in mind, we can only rest when its done! We also love the vintage aesthetics and we are very inspired by it, we love not only the ancient techniques like letterpress and book binding but we also love the vintage designs, illustrations and materials.
4. What brings you ultimate joy and inspiration?
Our future home! We always get excited when we have to redecorate a room, or when we get a new object to our house. Now that we are about to move to a great house with a lovely garden we day dreaming about the decoration, planning how every room is going to be.
5. Who are your dream customers/clients?
Everyone! We don’t have any “profile” for our customers, they are all different people, some of them are sending a gift to a friend who loves whales, some of them are having vacations and want to take a little journal with them, the only thing they probably have in common is the desire of having something unique and the appreciation of handmade work. In the end when we read the feedback from our costumers is just amazing to know that that person in another conner of the world now has something that we have carefully created, and that now is part of someones life.
6. What has been one of your biggest lessons or challenges as an entrepreneur, and how did you learn from it?
The biggest challenge is to manage our daily life and work, to keep with schedules while working from home and to know when stop working, although is great working from home we do have to manage the boundaries between working and our family life.
7. Where do you see yourself in 3 years from now?
Maybe in a different city and home! In a few months we hope to have the house and the studio that we are dreaming off! In 3 years from now are hope that we have more time to dedicate to the ideas that we have in mind, to expand Arminho project but most importantly to continue doing what we love to do.
8. If you had 30 seconds in an elevator with your role model, who would it be and what would you say?
It will be 30 seconds facing each other, looking at us and planning things for the future, telling each other how much happy we are because we are together.
9. If money was no issue, where would you be and what would you be doing?
Probably we will be doing just this, something that we love! We would travelled a lot more and would eat out more often but beside that we will be just like we are, just having a luxury now and then! We would probably like to have our own dream house with the little details that we dream of, beside that we were making things, involved in projects because we are 24h creative minds.
10. Any words or wisdom you would like to share with others looking striving to become their dream?
Do it! Don’t wait, don’t plan, don’t make excuses, work, try the hardest that you can to make it truth! This may sound a little hard, but sometimes all that it takes is moving from your comfort zone. We have already some people complain that they don’t have the materials, that it takes a lot of money to start something, not true, we have started this project with almost nothing, some sheets of paper, cardboard and a few ideas, that time we were already at University and did not have time or money but we knew that this was something that we will love to do.
I am currently listening to: ”Os sobreviventes” – Sérgio Godinho
My favorite book is: One vintage Botanical book from our collection
My favorite business tool or piece of equipment is: Our letterpress Machine!
My favorite quote is: “Choose a job that you love and you will never have to work a day in your life” – Confucius