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I am always looking to grow my knowledge of plants, herbs and food so I thought I would pick up some new fruit I don’t know much about and have never tasted. Here is just one of many photos and illustrations of the fruits I sampled. This one is the dragonfruit, or pitaya.
The dragon fruit is native to Mexico, Central and South America, but can be cultivated in places like East and South Asia, Hawaii and Australia. Like a kiwi, you consume the fleshy part, not the skin. Unlike the colorful and striking exterior of the fruit, the flesh was bland with a slight sweetness like that of a melon or kiwi. The dragonfruits are a good source of vitamin C and is rich in fiber and minerals like calcium and phosphorus. The seeds are rich in polyunsaturated fatty acids. Dragonfruits contain phytoalbumins, which have antioxidant properties that help prevent the formation of cancer cells. Additionally, dragonfruits are also known to increase the excretion of heavy metal toxins from the body. These are just a few of several nutritional benefits you will find about the dragonfruit. More fruit and food profiles coming soon.
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Meet Heidi, a beautiful, talented and strong woman. I first met Heidi a few years back and asked her to design and construct my wedding dress from recycled material. After dozens of drawings and fittings, we landed on the perfect dress. I call Heidi strong because I know that designing a wedding dress from scratch, for a neurotic Bride like me, couldn’t have been easy. So, thanks Heidi, you helped make me feel beautiful while allowing me to wear a dress that was locally and sustainably made. You are an inspiration to me and I am so grateful to have worked with you. Enough about me, here she is:
1. Tell us about yourself and where you’re located.
I’m Heidi Brown, a clothing designer, step-mom, and fabric hoarder. I spend my days in my studio sewing, patternmaking, designing graphics, planning photo shoots, and being generally productive. I spend my evenings doing mom stuff. My nights, often very late nights, are spent conceptualizing collections or at the sewing machine.
I’m lucky enough to live just outside Ithaca, NY in Slaterville Springs (although my address says Brooktondale). My family and I have a house on top of a hill with lots of forestland surrounding us. It’s a pretty wonderful life.
2. What is your business and what sets you apart from others?
I’m the proud owner of sustainable design company, Heidalas. I’ve always thought that what sets my clothing apart is the equal emphasis on style and sustainability. I don’t sacrifice either in my designs. I like to think that my clothes speak to a style that is fresh, fun, and just a little different. I use all organic, renewable and recycled materials in order to be nice and respectful to Mother Nature.


3. What is your passion in life and/or business?
My passion in life and business is the same: to create. I like to make things, using my brain and my hands. Really, it’s more like a need. A compulsion. The sustainability aspect is such a part of my day-to-day life that it never occurred to me to design in another way. I buy organic and recycled fabric for the same reasons I buy organic food and recycled clothing for my kids: it just makes more sense to me to live that way.
4. What brings you ultimate joy and inspiration?
Nature. Nature and silence. In a moment of silence the city can be almost as enchanting as the forest. Both settings seem to bring out a feeling of awe in me that often compels me to be creative.

5. Who are your dream customers/clients?
My dream customers are the ones that keep coming back! But really, I like to think that modern women like Summer Rayne Oakes (Source4Style founder, activist, and model) would be drawn to my style. Classy, adventurous, conscious, women that take the world by the reins. An expendable income sure helps, too!
6. What has been one of your biggest lessons or challenges as an entrepreneur, and how did you learn from it?
My biggest lesson came when I approached my second store. The owner tore my designs apart, and rightly so. It was terribly humbling, embarrassing, and totally opened my eyes. I realized that I wasn’t really designing anything new, that I was embellishing the used. I went straight to work and have spent the last five years learning to drape (for real), make patterns, and build a sewing repertoire. I’ve been testing designs at craft shows and local clothing stores throughout that time and finally, with Spring/Summer 2013: Simple is Better, I feel like a real designer.
7. Where do you see yourself in 3 years from now?
Three years!? I barely plan 3 weeks ahead! But by 30 years of age, I would like to have established my brand with a couple dedicated team members and be working on one of the other 50 or so sustainability or fashion related projects I’d like to see happen here in Ithaca, NY. Maybe another little human running around the house, a few more rooms painted, another garden up the hill. Pretty standard, I think.
8. If you had 30 seconds in an elevator with your role model, who would it be and what would you say?
30 seconds in an elevator with Betsy Johnson. I’d say what are you doing for the next meal/do you want to grab a drink. And then I’d ask her to tell me everything and promptly shut my mouth.
9. If money was no issue, where would you be and what would you be doing?
I’d be traveling all the time and sewing only when I feel like it, or can’t help it. My studio would be it’s own building next to the house with separate rooms and unlimited supplies for painting, drawing, designing, sewing, and maybe stained glass (my Mom does it, I’ve always wanted to try). We’d be adding tons of ridiculous additions to the house, paving the driveway, and generally sprucing the place up.
10. Any words or wisdom you would like to share with others looking striving to become their dream?
Trust yourself, don’t give up, don’t give in, and only believe half of what everyone tells you. The trouble is learning which half.
Fun facts about me:
I am currently listening to: The Lord of the Rings (I can’t listen to music while I sew; dancing at the sewing machine is dangerous!)
My favorite book is: The Divine Secrets of the Ya Ya Sisterhood and Little Altars Everywhere
My favorite business tool or piece of equipment is: My serger.
My favorite quote is: Life is 1% what happens to you and 99% how you react to it.
……
And just in case you were curious about my wedding dress, here it is.



My husband has mastered this amazing gluten, dairy and sugar-free granola recipe that dresses any parfait perfectly.
Natural, Nutty Granola


A quick fix from my Herbal Encyclopedia for this sick lady (meaning me). I call it the Cold Remedy Elixir:
Drink 3-5 times daily while symptoms persist.
For those of you who follow me on pinterest, you may have noticed a new wave of pins onto my new board “Philanthropy”. First off, lets talk about Philanthropy. According to Wikipedia; Philanthropy etymologically means “love of humanity” in the sense of caring for, nourishing, developing, enhancing, what it is to be human. I never realized what philanthropy really meant until I started donating blood, reading “The Power of Half” and supporting companies with a mission to give to others.
Donating blood.
Let’s see, I started donating blood over a year ago when a facebook friend invited me to facebook event. This event was “Anywhere, Anytime” and acted as a movement to inspire others (anywhere) to donate blood. Originally created by a friend of friend who was diagnosed with a rare form of blood cancer, myelodisplastic syndrome, this facebook event reminded me I had something to give that cost nothing. Thus began my mission to donate blood as often as I could, to help others. Bonus; I discovered I am O positive which means I produce blood that can help save anybody’s life, no matter what blood type they are. Donate blood today.

The book.
This book was suggested to me by Amazon (yes I buy so many books from Amazon that they know my tastes well). I Started reading just a few weeks again and it has elevated my thinking. The Power of Half : One Family’s Decision to Stop Taking and Start Giving Back, is a book written by Kevin Salwen and his 14-year-old daughter Hannah in 2010. It describes how the Salwen family came to decide to sell its home, so that it could donate half the proceeds to charity. The family then bought a new home for itself, half the size. It also discusses what the family went through in selling its home, donating half the sales price, and down-grading to a smaller home, and what they learned in the process.

Companies/Business that Support One for One.
Last year, while browsing online for frames, I purchased these specs.
Out of the millions of frames to choose from online, these stood apart from everything else. Why? Because these frames are from the company, Warby Parker, a business that has built their company around the idea of One for One. One for One is when a consumer buys a product and someone less fortunate receives the same product for free. Like Toms Shoes and OLPC (One Laptop Per Child), these ideas moves me.

One last amazing mention, Hand in Hand. A husband & wife force of social entrepreneurs, Hand in Hand donates a bar of soap for every bar purchased to help save lives.

So, I’m thinking, what can I do? One idea so far is I have scraps and mistake paper & envelopes after completing a design or addressing envelopes. I’m thinking there might be something I can do with those. While searching online, I remembered this Recycled Card Program. This doesn’t help with all of the leftover envelopes, but it does help with all of the cards I have from the holidays. The Recycled Card Program created by St Judes Ranch for Children, recycles your used greeting cards and creates new holiday and greeting cards for any occasion. They are then resold in packs of 10 for $10 to support their programs and services. For all of you who don’t know about St Judes Ranch for Children, their mission is to transform the lives of abused and at-risk children, young adults and families by empowering them to create new chances, new choices and new hope in a caring community.
I am redirecting my focus. I am unsure how, but I am not ignoring the feeling. In fact, talking about it to you helps me visualize it a little more, it give it more weight and perhaps you can help me discover how I can help others with the gifts that I was given.
Do you know of other, or are you a, small business(s) that embrace(s) this idea that I didn’t mention? I would love to know you or hear from you and learn more. Please leave any thoughts or mentions in regards to philanthropy below in the comments or send me an email at [email protected].